Updated
How to take product photos with your phone for a small business
To take good product photos with your phone, turn off the overhead lights and shoot beside a window with the daylight coming from the side, clear everything out of the background, tap the screen on the product so the phone focuses on it and take several shots with your elbows tucked in, because light, a clean background and a steady hand make far more difference than the phone you happen to own.
Photos are often what decides whether somebody walks in, orders or keeps scrolling, and most small businesses either have none at all or have a few taken under ceiling lights at the end of a long shift, which is completely understandable and also very easy to fix this week without spending anything.
Are my current photos good enough?
The quickest way to judge is to look at them the way a stranger does, which is small, fast and slightly distracted, rather than the way you look at them when you already know what they are meant to show.
The arm's length test
- Open your website or social page on your phone and hold it at arm's length, the way people actually hold a phone while they scroll.
- Look at each photo for about a second, then look away and say out loud what it showed.
- If you could not tell what it was, or it looks noticeably better or worse than the real thing, that photo is not doing its job yet.
What is the best light for product photos with a phone?
Daylight from a window is the best light you have, and almost every disappointing photo of a product, a dish or a room turns out to be a lighting problem underneath, so if you only change one habit, make it this one.
- Switch off the overhead lights and move next to a window, so the light falls across the product from the side and gives it soft shadows and texture.
- Leave the flash off, because it flattens everything, bleaches surfaces and tends to make food look grey.
- Keep the window beside you rather than behind the product, since shooting towards a bright window turns whatever you are photographing into a dark silhouette.
- Take the photos during the day, even if your business is busiest in the evening, and hold a sheet of white card opposite the window if one side of the product looks too dark, because it bounces light back into the shadows.
How do I get a clean background for product photos?
A clean background is less about owning studio equipment and more about removing distractions, since the eye goes straight to anything in the frame that is not the product, whether that is a bin, a cable or somebody's bag on a chair.
For small products, a large sheet of plain card or poster board curved up against a wall gives you a smooth background for almost nothing, while for dishes and drinks a clean table, a wooden board or a plain counter usually looks more natural and more honest. Wipe the surface before you start, because crumbs, rings and fingerprints show up far more in a photo than they do in the room, and check the edges of the screen as well as the middle, since clutter has a habit of hiding in the corners.
How do I take good food photos with an iPhone or any other phone?
Photograph things from where a customer would actually see them, which for most dishes and drinks means slightly above and a little to the side, close enough that the food fills most of the frame, while flat things such as a board or a spread of plates usually look best shot straight down from above.
Move closer rather than pinching to zoom, because zooming beyond your phone's built in lens settings enlarges the picture digitally and softens it, and tap the screen on the food so the phone sets its focus and brightness there rather than on the background. Turning on the grid in your camera settings helps you keep edges straight and the plate where you want it, and portrait mode, which blurs the background, can look lovely on a single drink or dessert as long as the blur does not eat into the edges of the plate.
Keep any editing light, because a little extra brightness is fine but heavy filters set an expectation you then have to meet, and a customer who arrives expecting the photo and gets something noticeably different feels quietly let down before you have served them anything.
What should a small business photograph first?
If you only take a few photos this week, take the thing you sell most of, the inside of your place when it is comfortably busy, and the front of the building from across the way in daylight, so that people know what they are getting, what it feels like to be there and how to recognise the door when they arrive, because a handful of honest photos taken in good light will do more for you than a whole gallery of dark ones.
How do I prepare product photos for my website?
A photo straight off a phone is far larger than a web page needs, and oversized photos are one of the usual reasons a small business site feels slow on a phone, which matters because a slow page is one of the things that can hold a website back from showing up on Google. Resize a copy with any free tool before it goes up and keep the original somewhere safe for printing, and remember that your menu is the one thing that should never be uploaded as a photo, as the guide to a digital menu for restaurants that gets found explains.
Before uploading, rename each file to describe what it shows, such as flat-white-oat-milk.jpg instead of a camera code, because Google says a filename gives it light clues about what an image contains, and add alt text, which is a short description of the photo written into the page for people who cannot see it, since Google describes alt text as the most important detail it reads about an image. Both are on the free checklist for your own website, so you can check them yourself in a few minutes, and placing, compressing and describing photos properly is part of the studio's menu and photo pages service.
What else do people ask about product photos taken with a phone?
Can a small business take professional looking product photos with a phone?
How do I get a clean background for product photos at home?
What are the best phone camera settings for food photography?
Should I edit my product photos before posting them?
The short version
- Turn the overhead lights off, shoot beside a window with the light coming from the side, and leave the flash off.
- Keep the window beside you rather than behind the product, so it does not turn into a silhouette.
- Clear and wipe the background before you shoot, because it is far easier than fixing it afterwards.
- Move closer instead of zooming, tap the screen to focus on the product and take several shots.
- Shrink every photo, give it a descriptive file name and add alt text before it goes on your website.